Show is a custom direct mailer that incorporates a digital display with sizes ranging from 1.8" to 2.8". The recipient opens this package and is instructed to press a button, which “wakes up” the device and begins playback of an encoded "commercial" (video and audio). The Show may also have an encoded privilege card* synchronized to the in-house or purchased database mailing list.

Show is a unique product that is designed to capture recipient interest and trigger a call to action, either a web registration or telephone call, as directed by the digital message

* EMG is a single source provider for one or all of the integrated components (mailer design, digital content conversion, call center, software, web-design, mail distribution, in store digital display and DVT hardware and installation) required for implementation of any phase of this strategy.